Your Association monthly update

December 2020

The secret to selling to Sobeys.

A glorious opportunity to hone your selling skills to one of the
country’s largest food retailers.

FBA is pleased to be working with Sobeys to create an exciting opportunity for all FBA members who have a market-ready product. FBA will provide you with the training and techniques to help pitch your products to Sobeys. Over 14 FBA members participated in the Sobeys pitch in 2020 and 25 of their products got accepted into Sobeys stores.

The sessions are planned for Spring of 2021. Get in touch with Tammy to reserve your place in this powerful marketing program.

CTV's What's for Dinner?

You’ve probably already heard about CTV’s “What’s for Dinner?”—the exclusive promotional deal available only to FBA members.
“What’s For Dinner?” revolves around celebrated chef Alain Bossé preparing a weekly recipe with an FBA member product LIVE! on CTV News at 5.
70 successful live segments have already aired on this massively popular TV show. Some FBA members have participated multiple times.

Les Cuisines Roi took part and loved the brand exposure.


COVID-19 and Food Safety Practices

One Day only- December 8, 2020
Space is limited

As the COVID-19 outbreak continues to develop around the world, there are practical measures that every food business manager can take to minimize the risk to their employees, customers and business.

Key Session Topics:

  • Bloodborne -Foodborne pathogens & Viruses Overview
  • How can you be exposed to COVID-19
  • Manufacturing Measures based on QMS requirements
  • Preparing your team for a pandemic crisis’s management
  • Safety and Sanitation Measures Worker and Employer responsibilities
  • Helping your Customers & Suppliers Safe work Practices & Education & Training
  • Improving your Crisis Management Plan Staying Informed

This is ideal for all levels of employees. Candidates who successfully complete this training program will receive a Certificate of Completion. 

Register here

Internal Auditor Training

 December 15th & 16th 2020

(Note: December 10th and 11th training filled up quickly.)

Objective is to learn about implementing and maintaining an effective Internal Audit Program of your Food Safety and Quality Management System achieving its compliance and supporting ongoing improvement. The course also addresses some specific requirements of Internal Auditing for the common GFSI programs (SQF, BRC and FSSC22000).

Intended for those with an active involvement or interest in the Food Industry or those looking to expand their skills & competencies for Internal Auditing. This course is built for all areas of the Food Industry including; Quality Assurance and Control Managers or Employees, Regulatory Affairs as well as Production and Distribution Supervisors and Personnel.

Attendees receive Certificate of Completion upon conclusion of the course.

For more information and Registration

Free On-Line Webinar Series
December 8th to December 15

Online Global Program - Webinar Series

Are you an Atlantic Canadian company interested in increasing your capacity to grow your sales, exports, brand and business globally?

We've teamed up with IBT Online for a webinar series to help you leverage today's online digital tools.

Join us to learn about online business development tools like websites, ecommerce and international marketing.

Get practical, hands-on training as we explore best practice websites for international markets, online marketing, global ecommerce and more.

Webinar Schedule

  • Tuesday December 8th, 11am AST: Online in Japan
  • Thursday December 10th, 11am AST: Online in South Korea
  • Tuesday December 15th, 11am AST: Online in Southeast Asia
More information & Free Registration

If you are unable to attend, register and they will send you a recording!

Food Processing Skills Canada has launched a new program, Skills Training Atlantic Canada, for food and beverage manufacturers in Nova Scotia, PEI, New Brunswick and Newfoundland & Labrador.

This online, competency-based program guided by the Canadian Learning and Recognition Framework, will provide individuals with technical, essential and social emotional job skills for three streams - New Hires & Seasonal Workers, Frontline Workers and Supervisors.

The first cohort for Supervisors begins February 15, 2021.

Visit Food Processing Skills Canada for more information and downloadable program information.

To learn more or pre-register your company, contact Deborah McGowan


The wild blueberry industry is heavily focused on the international food ingredient trade, with very few value-added consumer food products produced in this region. The combined effects of new, science-based management methods resulting in increased yields and the development of new wild blueberry land in the region leave the door open for new product and market development opportunities that focus on both export and domestic markets.

Click HERE for more information

Pricing You Products or Service Workshop

Part 1: December 2nd, 2020

Part 2: December 9th, 2020

The first of a two part interactive online workshop. You will learn to know your budget, understand the influence of fixed and variable costs on your prices, understand the difference between a sales margin and a gross margin, and how to find your position in the market.

Register here

Sampler Box Program

The U.S. Trade Commissioner Services is developing programs that allow them to connect with buyers more regularly as well as develop new contacts with more ease. One of these programs is to deliver Sampler Boxes consisting of curated shelf-stable products and marketing material to buyers. This is a way to reach buyers who might be a significant distance from their home office or even just easily get new products in front of buyers they work with locally. The provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador have partnered with the Atlantic Canada Opportunities Agency (ACOA) to provide discounted shipping for companies within their province to participate in this program.

If you are export ready for the U.S. and would like to participate, please visit our website

Thank You for being part of Food & Beverage Atlantic!
 With your partnership we are building a stronger industry in Atlantic Canada!

We're only a phone call away! 

Atlantic Food & Beverage
36 Albert Street

Moncton NB E1C 1A9

Please join us in welcoming these new members!

  • Vision33 Canada Inc.
  • Java Blend Coffee
  • Sweet Oysters Company Inc.
  • Port of Saint John
Join today and get the rest of 2020 free!

* Memberships renew on January 1, 2021.

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36 Albert Street, Moncton NB E1C 1A9