Recipe for Success
Telling your story in food & beverage
It is more important than ever to tell your story effectively to consumers and customers. Consumers are shopping differently in store and online. Your products need to be on their list before they start shopping. If you are not top of mind chances are you will not make it into the shopping cart.
Join us for a 4 part series about telling your story effectively. We will focus on how you create demand for your products in a new environment.
Join us for these FREE events every Wednesday in July
at 2 pm Atlantic (1 pm Eastern).
There are so many great products that do not maximize their potential. One of the biggest reasons for the lack of sales is they do not tell their story effectively to consumers. All of the communication is focused on the product features and not the benefits to consumers. There is a great opportunity to separate your offering from the crowd when your story resonates with consumers.
Peter Chapman from SKUFood will share a process to help you get the right story out there.
With more consumers online than ever, influencers are having a big impact on consumer’s buying decisions. People respect the opinions of the influencers they follow and they are much more likely to try the products they focus on. Kayla Short, an established influencer will join us to explain what she does and how it has an impact on food & beverage products.
Social media is a crowded world. There are millions of messages every day and although consumers are spending more time there it is difficult to be heard. Carly Minish from Smak Dab will join us to share what she is doing and how she is doing it. Her premium mustards are on a lot of shelves in Western Canada and she does a great job telling the story and resonating with consumers and customers.
Your story needs to resonate with consumers and customers. Some of the components overlap and some are mutually exclusive. Peter Chapman from SKUFood will share exactly what your customers need to hear from your story. If you want to get your product on the shelf and keep it there this will be a valuable hour. Peter has over 19 years working in retail and understands what your customers need to hear for you to be successful.
Presenter Peter Chapman of SKUFood
Peter understands the food industry and he works hard to figure out where it is going. Peter’s experience includes both sides of the desk. Prior to working with suppliers and launching SKUFood, Peter worked for 19 years with Canada's largest food retailer, Loblaw. Peter is the author of A la cart; a supplier’s guide to retailers’ priorities and has provided food industry insights to Canadian Grocer, The Globe & Mail, Maclean's magazine, and Canada AM.
Our special guest will be Carolyn Crewe, CEO and Co-Founder of Duckish Natural Skin Care, an all-natural bath, body and baby care brand based in Halifax, NS, Carolyn has learned a lot about navigating both the e-commerce and brick-and-mortar business landscape in the past few years. Duckish has grown from a part-time business to a thriving e-commerce brand with national distribution and products on the shelves of over 125 stores, including Whole Foods Ontario, in the last 4 years.